Within the embrace of lofty mountains, time stands still.
Nishi-Awa is a pure land of unchanging patterns and human warmth.
Nishi-Awa comprises four administrative areas,
Mima, Miyoshi, Tsurugi, and Higashimiyoshi.
The region from the Yoshino River to the Asan Mountains falls within the warm Seto Inland Sea climate, while the mountainous area around Mt. Tsurugi is classified as the Japan Sea climate, making it relatively cool and comfortable in summer.
It’s an area of great natural beauty. Located in the northwestern part of Tokushima Prefecture, more than 80% of the area is occupied by the Asan Mountains in the north and the forests of the Shikoku Mountains in the south. The Yoshino River, also known as Shikoku Saburō, flows through the central area from west to east.
In the Edo period, merchants flourished through tobacco, indigo and water transport on the Yoshino River and their houses can still be enjoyed. Meanwhile in the mountainous areas, farmers carved out villages on the valley sides, pursuing traditional farming methods that are practiced even today.
The steep slopes of the Iya Valley offer excellent drainage, ideal for growing potatoes and soba. Regional cooking features fish caught in the Yoshino River and Iya River. The region is also home to several excellent brands of sake.
A bridge made of vines, and folk songs on the mountainside
Rest & Recreation
The changing seasons bring new sights, sounds and experiences
The days are getting longer and the plum and cherry start to blossom. Warmer weather and blue skies make hiking attractive.
The long, hot days are ideal for outdoor adventure. Splashing in the rivers and sitting out under the stars in the evening brings welcome cool.
The leaves start to turn and the valleys become a patchwork of colour. Cooler nights stimulate an appetite for game hotpots and other warming food.
Clear blue skies are interspersed with dramatic cloud and sometimes snow. The warm hearth of the kominka is the perfect place to settle in for some hot sake.
A wealth of places to be and things to do
From gentle exercise to full adrenaline rush, Nishi-Awa is an adventure playground.
Situated in the heart of Shikoku, the grandeur of nature is all around you in Nishi-Awa.
History & Culture
The Heike clan fleeing civil strife in the Heian Period established a unique culture here.
Food & Sake
Enjoy a wealth of new culinary experiences with the fine sake brewed in the region.
Spend some quality time with friendly local people overlooking the fields and valleys.
Vintage buses and elegant covered boats wait to convey you to your next destination.
Bizarre monsters of legend and enormous trees will enliven your stay in this unique region.
Whatever the season, relaxing in a hot spring bath is a moment of pure luxury.