Taste of Nishi-Awa

In recent years, many issues have arisen that threaten the culture and community in our region, such as the impact of Japan's declining birthrate, an aging population, and the COVID-19 pandemic. With fewer successors and opportunities, the original and unique flavors that make up our culture and highlight the ways of our people are in danger of vanishing. We created "The Taste of Nishi-Awa" in an effort to preserve the traditional culture and flavors that truly make our land unique, and to keep improving them as we pass them down from one generation to the next.