Sadamitsu Awa Odori Festival【August 15th & 16th every year】

For two exciting days, the town of Tsurugi is filled with the vibrant spirit of Awa Odori, one of Tokushima’s most beloved traditions.
Even before the sun sets, you can hear the rhythmic sounds of shamisen, drums, and joyful calls echoing throughout the town—it's clear that the celebration has already begun.

By nightfall, the historic Sadamitsu Chuo Shopping Street, known for its traditional Udatsu-style townscape, transforms into a lively stage of dance.
Food stalls line the streets, and energetic dancers fill the roads, moving in unison to the beat of the music. The sounds of instruments, dancers' chants, and audience applause fill the summer air.

Enjoy an unforgettable evening in Tsurugi—a magical summer night filled with tradition, rhythm, and joy.

Name of Facility	Sadamitsu Chuo Shopping Street (Dance venue: Old Nagaike Shoya Yashiki)
Address	〒779-4101 徳島県美馬郡つるぎ町貞光西浦３７ 37 Sadamitsu Nishiura, Tsurugi-cho, Mima-gun, Tokushima 779-4101
Access	JR Tokushima Line “Sadamitsu Station”→10 minutes by walk
TEL	Tsurugi Town Summer Festival Committee　 Tsurugi Town Commerce and Industry Association： 0883-62-2222
URL	https://r.goope.jp/tsci3600/
Start time	Every year August 15th & 16th 　19:00 - 21:30
Precautions	Sadamitsu Chuo Shopping Street will be a festival site and will be closed to cars.

Other Contents

Oboke Gorge Sightseeing Cruise

Marvel at the ever-changing beauty of curious rock formations and clear streams, shaped over 100 million years. A leisurely cruise through the Oboke and Koboke gorges lets you soak in the grandeur of untouched nature.

From the boat gliding gently along the emerald-green Yoshino River, you’ll have close-up views of towering cliffs, trees swaying in the river breeze, and the sparkling flow of water. Don’t miss the chance to experience the dynamic natural beauty of this remarkable gorge.

※ Cruise duration: approx. 30 minutes. Boarding and disembarking at the same location.

【Dining: Oboke Gorge Mannaka Restaurant】
Set in a spectacular location overlooking the Yoshino River, this restaurant offers local cuisine made with fresh regional ingredients, all while enjoying breathtaking views of the gorge.

Favorites include salt-grilled river fish, Iya soba noodles, and the original local specialty “Hidaru Ramen.” After your boat cruise, savor the flavors of the region while gazing at the gorge’s seasonal beauty.

【Souvenirs】
The on-site shop features a wide variety of regional specialties, including sake from Tokushima, locally grown tea, and sweets handmade at local confectioneries. You’ll also find carefully selected specialties from across Shikoku—perfect keepsakes to remember your trip.

【Stay: Oboke Gorge Mannaka Onsen Inn】
Just a 3-minute walk from the boat landing, this tranquil hot spring inn is surrounded by nature. Relax in the soothing waters of its high-quality hot spring, unwind from the hustle and bustle of daily life, and enjoy a truly restful stay.

Koboke Viewpoint

A scenic lookout offering sweeping views of Koboke’s natural beauty. From here, take in the dramatic rock faces of Koboke Gorge, the emerald-green Yoshino River below, and the lush mountains rising all around. Just five minutes from National Route 32, it’s an easy stop on a drive or sightseeing route. Trains gliding past and rafting boats cutting through the river add a touch of movement, making this a favourite spot for photos.

Sightseeing Spots

Nature

All seasons

Nagoro Scarecrow Village (Kakashi no Sato)

You can spot over 350 scarecrows in this deep mountain village. One woman, Ayano Tsukimi, handmade all of them and creatively placed them around the area: in the fields working, waiting at bus stops, dancing local dances, etc. She welcomes visitors to walk around the village and enter the old school to see a glimpse of the past.

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